Let me ask you something.
When was the last time you searched for a local restaurant, plumber, or dentist… and scrolled past the top few results on Google? Probably not often.
In fact, about 60% of local leads come from just three spots on the search page. Not from ads. Not from websites. But from something called the Google Map Pack.
Let’s break down what that means, and why your business might be missing out on thousands of potential customers if you’re not showing up in it.
What Most Local Businesses Get Wrong About Getting Local Leads
A lot of businesses think the secret to getting more customers online is having:
- A clean-looking website
- A few 5-star Google reviews
- Couple of thousand bucks spent on ads
- A blog
But the truth is, none of that matters if you’re not visible where customers are actually clicking.
Because Google doesn’t treat every business equally. And unless you’re one of the Top 3 businesses shown in the Map Pack, you’re basically invisible.
What’s the Map Pack?
The Map Pack is the little box you see right under the ads when you search for terms like “best pizza near me” or “AC repair in [Your City].”
It shows:
- A map
- Three businesses
- Their star ratings
- Distance from you
- A “call” or “directions” button
It’s fast. It’s simple. And people trust it.
Where Do People Actually Click and Convert?
Here’s what the numbers say:
- 61% of people click on one of the 3 businesses in the Map Pack
- 29% click on the regular organic results (the websites below)
- 10% or fewer click on the paid ads at the top
Think about that. More than a half of all clicks go to the Map Pack.
If your business isn’t one of those three? You’re missing the majority of leads.
That’s the 60% Rule.
Why Does the Map Pack Get 60% of Clicks?
✅ It’s the first thing people see, especially on mobile.
✅ It has trust built in, thanks to star ratings and reviews.
✅ It’s easy to use. One click to call or get directions.
✅ And most importantly, it feels like a recommendation from Google.
So while websites and ads can still help, the Top 3 on Map Pack often gets more clicks, more calls, and more walk-ins.
“Okay… So How Do I Get Into the Map Pack?”
So… how do you actually get into the Map Pack?
Most people will tell you to:
“Complete your profile.”
“Get reviews.”
“Pick the right category.”
“Add photos.”
And sure, those things matter. But if that was really all it took, you wouldn’t be stuck on Page 2.
The problem is, everyone’s doing those things now. Everyone has a website, a decent profile, dozens of 5-star reviews.
If You Have All That, But Still Stuck on Page 2…
You’re not alone.
The reason is, ranking in the Map Pack isn’t the same as ranking on Google’s regular results.
❌ Map Pack doesn’t care about reviews (if it did, you’d probably be #1 already),
❌ It doesn’t care about your website (because every business has one),
❌ It doesn’t care how polished your Google Business Profile is (everyone sets theirs up).
Google’s Map algorithm is much simpler, and more brutal.
When it comes to ranking in the Top 3, there are really only two things that matter:
- Proximity – how physically close your business is to the person searching
2. Popularity – how many people are showing interest for your location (clicking, calling, walking-in, converting)
Bottom Line: How To Rank Top 3 on Google Maps in 2025?
Well, you can’t control proximity.
But you can control popularity.
That’s exactly how Jumper Media has helped over 4,000 local businesses break into the Top 3 on Google Maps, often in less than a week.
From restaurants to HVAC companies to dentists, businesses that were buried on Page 2 suddenly started showing up where customers click.
If you’re curious how they made it happen, check this out:
See How 4,000+ Local Businesses Reached the Top 3 on Google Maps in Under a Week.
