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Master Brand Activism in 2020

Women’s equality. LGBTQ rights. Gun control. Road safety. Emotional support animals.  There are a lot of causes out there today – some serious, some light,…

Using Instagram to Sell High End Products

Think Instagram is only for the middle class and not luxury consumers who’d buy your high-end products?  Think again.  Luxury global consumers love Instagram –…

The Dominance of Content Marketing in 2020

Content marketing works. This digital marketing strategy is used by 90% of marketers, and small businesses attain 126% more lead growth with blogs than those…

Nerds’ 40 Year Rise to Stardom

If you were out trick-or-treating last Halloween, chances are you saw Nerds candy everywhere. That year, they managed to rake in more than $500 million…

A Trip Down TikTok Memory Lane

  TikTok has been through a rollercoaster of a month. Just when you thought the most downloaded application of 2024 had been through enough, January…