Social Media Marketing with a Millennial Audience

There are a lot of millennials in the U.S. – about 83 million or so – and they represent an interesting selection of age groups.…

Jessica Metzler

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What You Need in an Instagram Influencer Agreement

Influencer marketing is one of the best forms of marketing today, used by brands, marketers and PR agencies to engage their audience and get a…

Gian Pepe

21 Social Media Marketing Podcasts for Smart People Like You

Podcasts are a great thing in general, but any podcast fan knows that finding one you truly like, that has valuable information and a host…

Colton Bollinger

Social Media Strategies for Freelance Writers & Bloggers

So you’re a great writer and want more people to notice this and hire you? Clients seek out writers who have set themselves up as…

Gian Pepe

Advertising on Facebook: How and Why It Works

Facebook advertising has long caused a divide in the marketing world. Some brands claim it’s the best thing since sliced bread, while others are convinced…

Colton Bollinger

How to Research Interests for Next-Level Facebook Ad Targeting

92% of Marketers Advertise on Facebook With that many advertisers actively using the platform, it’s pretty much vital that you make your Facebook ads count.…

Kaley Hart

How to Create Your Own Instagram Story GIFs [Guide]

If you’ve been on social media, you’ll already know how popular GIFs have become. Tweets using a GIF receive 55% more engagement, and popular GIF…

Jessica Metzler

Instagram Influencer Marketing’s Believe It or Not: These Stats Will Surprise You

With over 90% of people saying they trust the word of influencers over a brand’s own advertising, it’s no secret that influencer marketing is taking…

Kaley Hart

Jumper’s Facebook Ads Checklist Will Take You from Fail to Scale

The biggest brands in the world are being built with Facebook Ads. Companies like La Croix and Allbirds are hitting tens of millions to billions…

Gian Pepe