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Marketing Strategy

Expert articles and practical tips on Marketing Strategy from the Jumper Media team.

Adidas’ New Tagline: Genius Move or Risky Bet?
BRANDING

Adidas’ New Tagline: Genius Move or Risky Bet?

For decades, Adidas and Nike spoke the same language. A tone of voice that’s driven by intensity, competition, and the relentless pursuit of greatness. When…

Colton Bollinger
Colton Bollinger
May 8, 2025 6 min read
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