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The 60% Rule: Why Most of Your Leads Come from 3 Spots on Google Maps

Let me ask you something. When was the last time you searched for a local restaurant, plumber, or dentist... and scrolled past the top few…

Alex
Alex

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The Google Maps ‘Popularity’ Signal Nobody Talks About And How 4,000+ Local Businesses Used It To Rank #1 in As Little As 7 Days

If your business is stuck on page 2 or 3 of Google Maps... it’s not because you need more reviews. Or better keywords. Or some…

Alex
Alex

Recent Posts

  • We Tracked 1,000 ‘Near Me’ Searches for 30 Days. The Results Will Change How You Think About Local SEO
  • The 7-Day Google Maps Ranking Experiment (What We Learned Testing on 4,000+ Local Businesses)
  • Your SEO Agency Is Lying to You: The 5 Red Flags Every Local Business Owner Should Know
  • I Spent $47,000 on Google Ads and SEO So You Don’t Have To: Here’s What I Learned
  • How to Add a Physical Address to Your Google Business Profile (As a Service Area Business)
  • EXPOSED_ The _Engagement_ Loophole That's Catapulting 4,000+ Local Businesses to the Top 3 on Google In Under a Week (1)
    The Google Maps “Engagement Loophole” 4,000+ Local Businesses Use to Rank Top 3 in Under A Week
  • Why Google’s Map Pack Beats Yelp, Angi, and Every Other Directory for Local Leads
    Why Google’s Map Pack Beats Yelp, Angi, and Every Other Directory for Local Leads
  • Turn Holiday Chaos Into 5-Star Reviews
    5 Myths About the Google Map Pack (And the Truth That Will Get You Ranked)

GBP vs Paid Ads: Why Your Google Profile Beats Paid Ads (Every Time)

Local businesses today are getting more and more creative in their business model. If you’ve got a great product, it’s easy to think customers will…

Colton Bollinger
Colton Bollinger

Threads & Instagram: Turn Your Everyday Thoughts Into Cash

Out of all the social media platforms launched in the past few years, Threads has been quietly carving out a space of its own. Originally…

Colton Bollinger
Colton Bollinger

Xbox’s New Controller Campaign is Changing the Game

PC players might love to flex with “master race” memes, but when it comes to iconic gaming gear, console players have always had one edge…

Colton Bollinger
Colton Bollinger

LEGO’s Community Marketing Turns Fans into Brand Builders

One of the most unforgettable moments in a kid’s life is, no doubt, receiving that first toy. And while they’ll collect plenty over the years,…

Colton Bollinger
Colton Bollinger

Monopoly’s Villain Era: How Its Ruthless Campaign Strategy Went Viral

When you think of a family board game, Monopoly is likely one of the first names that pops into your head. It’s iconic and familiar,…

Colton Bollinger
Colton Bollinger

Steal It If You Can: Distance’s “Rob It to Get It” Campaign That Made Runners Earn Their Kicks

  On a clear, sunny day in Paris, dozens of runners were lined up outside a local shoe store—not to buy shoes, but to “steal”…

Colton Bollinger
Colton Bollinger

Duolingo’s Marketing Strategy on TikTok Is Wild, Weird, and Winning

  “Why is a green owl threatening people online?” If you’ve spent even just five minutes on TikTok or Instagram, chances are you’ve seen that…

Colton Bollinger
Colton Bollinger
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