Adidas’ New Tagline: Genius Move or Risky Bet?
For decades, Adidas and Nike spoke the same language. A tone of voice that’s driven by intensity, competition, and the relentless pursuit of greatness. When…
Read ArticleExpert articles and practical tips on Branding from the Jumper Media team.
For decades, Adidas and Nike spoke the same language. A tone of voice that’s driven by intensity, competition, and the relentless pursuit of greatness. When…
Read ArticleToday’s recent content marketing landscape has no doubt produced incredible stuff—like Spotify Wrapped and Wendy’s witty presence on X (formerly Twitter). But one of the…
For many years, the phrase “Like a Girl” was something people would throw around without much thought. It was an easy insult, a casual and…
If you were out trick-or-treating last Halloween, chances are you saw Nerds candy everywhere. That year, they managed to rake in more than $500 million…
Women’s apparel has always been a business of creativity. Since the marriage of early marketing principles and mass production brought about by the Industrial Revolution,…
When you think of motorsports, what’s the first thing that comes to mind? Maybe it’s Max Verstappen, a Dutch-Belgian Formula One Champion, securing his fourth…
If you're in the mood for a sudden, cozy movie night, there’s one application that probably comes to mind first. Just like 89.6 million other…
Who doesn’t love the Grammys? It’s the one night when music’s biggest stars show up, your favorite up-and-coming artist gets the recognition they deserve, and…
The holidays are here, and with that comes the season of giving! Just like how Santa fills our stockings with sweet surprises, I’m here to…
This is a guest post from Deepasha Kakkar. Deepasha is a visual marketer, founder of Crackitt, and a consumer behavior aficionado. She helps businesses &…