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Branding

Expert articles and practical tips on Branding from the Jumper Media team.

The Old Tales of the Michelin Star Guide
BRANDING

The Old Tales of the Michelin Star Guide

Today’s recent content marketing landscape has no doubt produced incredible stuff—like  Spotify Wrapped and Wendy’s witty presence on X (formerly Twitter). But one of the…

Colton Bollinger
Colton Bollinger
April 10, 2025 6 min read
Nerds’ 40 Year Rise to Stardom
BRANDING

Nerds’ 40 Year Rise to Stardom

If you were out trick-or-treating last Halloween, chances are you saw Nerds candy everywhere. That year, they managed to rake in more than $500 million…

Colton Bollinger
Colton Bollinger
March 11, 2025 7 min read
Female on Track: Women-Led Brands in Motorsports
BEST OF JUMPER

Female on Track: Women-Led Brands in Motorsports

When you think of motorsports, what’s the first thing that comes to mind? Maybe it’s Max Verstappen, a Dutch-Belgian Formula One Champion, securing his fourth…

Colton Bollinger
Colton Bollinger
February 24, 2025 7 min read
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