The holidays are here, and with that comes the season of giving! Just like how Santa fills our stockings with sweet surprises, I’m here to fill your social media toolkit with something special—12 free tips to help your content thrive at even the busiest time of the year.
Inspired by The Twelve Days of Christmas, these 12 treats are designed to keep your content fresh, your audience excited, and your brand shining bright throughout the holidays.
Let’s unwrap all twelve, shall we?
1. A Partridge Posting with Purpose
Holiday campaigns need more than just festive fluff to resonate with audiences. Start your holidays strong with campaigns that perfectly align with your brand voice. Curate every post with every bit of intention to engage audiences and create genuine connections, not just clicks.
2. Two Golden Hashtags
Hashtags are your holiday friends. Stick with trending ones that actually fit your niche. Holiday-specific hashtags are great. But don’t just slap on #Christmas and call it a day. It should remain relevant to allow your audience to find you through them and not just scroll past.
3. Three Festive Feeds
Your social feeds should feel like stepping into a winter wonderland. Think cohesive colors, festive fonts, and eye-catching holiday icons. A polished and seasonal aesthetic makes your brand memorable. Now’s the time to go full out on the holiday visuals.
4. Four Cheerful Captions
Visuals pull people in, but captions keep them around. This is an opportunity to show off your brand’s personality. Keep it conversational, on-brand, and with a touch of holiday magic.
5. Five Evergreen Posts
Evergreen content is timeless content that stays relevant even after the holidays. A healthy content plan contains a couple of evergreen posts to keep harmony. While your festive posts are making a splash, your evergreen ones keep your brand grounded and relevant.
6. Six Engagement Boosters
Social media could also be described as a ball game; it goes back and forth.
Respond to comments, ask questions, and encourage interactions. Make sure your audience feels heard, appreciated, and engaged.
7. Seven Posts Repurposed
Work smarter, not harder when it comes to social media marketing. Repurpose long-form content into bite-sized gifts, blog posts into Instagram carousels, and webinars into reels. Repurposing isn’t cutting corners; it’s maximizing your efforts.
8. Eight Stories Worth Sharing
Use Instagram or Facebook Stories to share behind-the-scenes holiday prep, product highlights, or fun team moments. Think of them as digital Christmas cards.
9. Nine Moments Captured Live
Going live during the holidays is like hosting a virtual open house. Share tips, and demos, or just chat with your audience. It’s an opportunity to build real-time connections and inject authenticity into your holiday presence.
10. Ten Shoutouts That Matter
Set deliberate content that highlights your community. Highlight your team, thank your loyal customers, or collaborate with other businesses. Spreading the love and being generous with your shoutout spreads goodwill and encourages collaboration.
11. Eleven Content Pieces Curated
Not everything you post has to scream “Buy from us!”. Share helpful and seasonal content that aligns with your audience’s needs(winter tips, holiday recipes, or stress-busting hacks). Being a resource builds trust and keeps your audience engaged.
12. Twelve Insights Reviewed
At the end of the holiday season, review your analytics. Know what worked, what didn’t, and how you can improve—because great social media is the gift that keeps giving.
Wrap Up Your Year with Jumper
Your social media deserves as much attention as your office holiday decoration. A well-crafted social media strategy creates a lasting impression that can bring success to your business. At Jumper SMM, we know no two brands are the same. This is why we specialize in crafting strategies that fit the unique needs of your business.
From these 12 holiday tips, you’ve seen how small, intentional changes can lead to big results. Now, let’s build on that momentum to turn this season’s success into a full year of incredible engagement, meaningful connections, and consistent growth.
Don’t let social media stress dim your holiday glow. Together, we’ll make your brand the one everyone’s talking about this season.
