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Marketing Strategy

Expert articles and practical tips on Marketing Strategy from the Jumper Media team.

Why Dove’s Real Beauty Movement Still Matters Today
BEST OF JUMPER

Why Dove’s Real Beauty Movement Still Matters Today

Dove’s Refreshing New Beauty Standard The year 2025 celebrates an incredible milestone for Dove’s Real Beauty Campaign: it just turned 20. Not only has it…

Colton Bollinger
Colton Bollinger
February 14, 2025 8 min read
Why Snickers Is Still Winning Hearts (and Tummies)
JUMPER CASE STUDIES

Why Snickers Is Still Winning Hearts (and Tummies)

Why Snickers Is Still Winning Hearts (and Tummies) You’ve seen it. You’ve heard it. You’ve probably said it.  It’s Snicker’s iconic phrase, “You’re not you…

Colton Bollinger
Colton Bollinger
February 3, 2025 5 min read
A Trip Down TikTok Memory Lane
APPS

A Trip Down TikTok Memory Lane

  TikTok has been through a rollercoaster of a month. Just when you thought the most downloaded application of 2024 had been through enough, January…

Colton Bollinger
Colton Bollinger
January 31, 2025 7 min read
Inspiration for Your Next Influencer Marketing Campaign
INFLUENCER MARKETING

Inspiration for Your Next Influencer Marketing Campaign

Influencer marketing has exploded. 89% of marketers find their ROI from influencer marketing is better or comparable to other marketing channels, while 63% of businesses…

Colton Bollinger
Colton Bollinger
November 9, 2022 11 min read
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