It's only a week into 2025, and after a well-deserved holiday break, it’s time to jump back into the marketing grind. 2024 was a year of major shifts — from AI integration to the rise of content creators shaking up the landscape. Now, as we step into the new year, every brand, business, and side hustle with a marketing budget is scrambling to decode the trends that will shape marketing in 2025.
I’ve been in this game long enough to know that trends aren’t some mystical prophecy. They’re rooted in strategy, insight, and a little bit of gut instinct. So, after taking a long, hard look into my own crystal ball, I’m ready to share what 2025 marketing trend predictions have in store for us.
Pull up a chair, because we’re about to dive into what’s next, and trust me, you’ll want to know.
1. Video: Relentless King of Content
Coming into 2025, TV still reigns supreme, but the winds of change are pushing us towards multi-channel video strategies, whether long-form or short-form. Different demographics are consuming content in unique ways, so brands need to be more focused on content itself. Don’t be afraid to venture into niche or unconventional formats to stand out.
2. Retail Media Networks Are Evolving
Retail media is growing fast, with projections to make up nearly a quarter of U.S. media ad spend by 2028. Jump into retail media, but don’t rely solely on it. Balance your strategy with broader touchpoints for lasting impact.
3. Safety First, Generative AI Second
Generative AI is here to stay, but with it comes the need for accountability and transparency, especially in light of Google’s core updates. Use it to amplify your strategy, but always keep your brand’s human touch intact. Think of AI as a magic wand — powerful, but it only works when wielded carefully.
4. Sustainability is Now a Must-Have
The days of ignoring a product’s impact are over. Now, more than ever, consumers are demanding sustainability, and legislation is catching up. Don’t be one of the brands still stuck in the past, get serious about your environmental game.
5. Navigating Slowing Population Growth
Global population growth has dipped below 1% annually, a sharp decline from the peak in 1963. For businesses, this means fewer potential customers, but it also means a shift in focus. Innovation will be key, not just for short-term growth but for long-term success. Explore untapped markets and rethink how your brand builds lasting connections.
6. Inclusion. Inclusion. Inclusion
Inclusivity has become the bedrock of a successful brand strategy. In a world defined by demographic shifts, brands that embrace diversity will find themselves to drive real business growth. Inclusivity needs to be baked into your brand’s DNA, not just sprinkled on for show.
7. Creator Communities: The New Brand Superstars
The age of influencers is shifting into the era of creator-led communities. Collaboration and co-creation are now at the forefront of sponsorship. Build relationships with creators who align with your brand values, and co-create content that resonates deeply with their audience.
8. Innovation: Small Changes, Big Impact
Incremental innovation is on the rise. The subtle magic of incremental changes can unlock hidden opportunities others might miss. Think big, then think small, refining your ideas with a perfect sleight of hand.
9. Social Media: Time to Step It Up
With attention spans shrinking faster than a magician’s disappearing act, social media ad engagement has dropped from 43% to 31% globally. Now is the time to stop following the crowd and lead the way. Marketing in 2025 for social media is clear: adapt or get left behind.
10. Livestreaming Is Here to Stay
Live streaming has morphed from a fad into a cultural phenomenon, especially in Asia. Commerce and content are blending in real-time. This 2025, experiment with live formats that make consumer interaction interactive and memorable.
The Future is Crystal Clear: Let’s Shape Your 2025
As we look into the crystal ball of 2025’s trends, we’ve formed a clear sense of the direction the industry is moving in and how businesses can stay ahead of the curve. Keep them in the back of your mind, because they’ll help lay the groundwork for a successful year.
While 2025’s trends offer a solid roadmap, just walking the path everyone else is taking won’t truly set you apart. The real magic comes when you take this roadmap, throw your spin on it, and make it your own — and it all starts with broadcasting your own unique story.
At Jumper Media, we know each brand has its own unique story to them. Our mission is to help you tell your story with energy, curiosity, and the kind of care that makes it feel like we’re part of your team.
We’ve shared our digital marketing predictions for 2025, but now it’s your turn to turn them into reality. So, let’s stop waiting, and let’s dive into 2025 together.
