How Huda Beauty Built a 24MM Instagram Follower Army in 6 Years
Who is Huda Kattan? According to her Instagram profile, she’s ‘a MUA(makeup artist) and blogger, turned businesswoman.’ She’s also, The Kim Kardashian of the beauty…
Instagram Story Dimensions: Specs, Photo + Picture Sizes, and More
Instagram launched Stories in August 2016 as a direct response to Snapchat. Instagram CEO Kevin Systrom said Stories would solve "a problem for all these people who…
Kaley Hart
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Influencer MarketingIt’s Beginning to Look a Lot Like (Instagram) Christmas
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The Complete Guide to Creating Instagram Story Ads that Don’t Suck
Unless you're a neanderthal, you might have heard about Instagram Stories... 300 million accounts are using Instagram stories 250 million people around the world watch…
Kaley Hart
Warby Parker, Warby Barker, and 13 Other Brilliant Instagram Campaigns from Everyone’s Favorite Eyeglass Brand
Four friends. A $700 pair of glasses lost on an airplane. And a big business idea. This is how Warby Parker (WP) came into being.…
Kaley Hart
The Glossier Marketing Machine: How Emily Weiss Hacked Culture to Build a $100 Million Business That’s Disrupting Beauty
Glossier is disrupting the beauty industry. It’s no secret that the minimalist chic beauty brand Glossier has been blowing up lately. If you haven't heard about Glossier,…
Kaley Hart
2018 Instagram Marketing Magic—All the New, Cutting-Edge Sh*t They Don’t Want You to Know!
There is A TON of information on Instagram marketing out there, and some of it isn’t complete dog poop. But most of it is about…
Gian Pepe
Which Instagram Photo Size is Best For Marketers? [2018 Edition]
Square photos are out. Instagram used to only allow you to post square photos with a 1:1 ratio, which was hip and trendy at the…
Gian Pepe
21 Creative Instagram Caption Ideas for the Cool Kids
Everybody’s got their Instagram thing they're good at—like sharing inspirational quotes, using the same filters or color scheme, or only posting photos that fit a specific…
Kaley Hart
[Experts Only] How to Target Your Instagram Followers with Facebook Ads – a Paint-By-The-Numbers Guide with Examples
All digital marketers know... Facebook Advertising is a massive, gargantuan, beast of a subject — like astrophysics. To make matters worse, it's always changing. So…
Gian Pepe
Perfect Social Media Marketing Strategy: An Expert-Level Guide to Get More Sales at Every Stage of the Funnel
A perfect social media marketing strategy is not accidental. It takes time and commitment. But it is possible if you understand how social media marketing…