Who doesn’t love a good horror movie? Horror films are a rite of passage for every kid who’s ever hidden under the covers, or desperately clutching his pillow at night. Being scared has a unique charm, and these movies give us enjoyable mental trauma that stays with us even after a decade.
But have you ever stopped to think about the talented videographers behind these chilling films? These masters of horror have spent years perfecting their craft, redefining what it means to deliver genuine chills that send shivers down our spines.
Let’s take a closer look at ten videographers who consistently deliver spine-tingling content, from horror films to eerie visuals. Read on - if you dare!
Credit: Youtube @twomenadvertising
Matty Brown brought a fresh perspective to Apple’s Black Friday with “Sway,” a cinematic ad showcasing the iPhone X and AirPods. For “Sway,” Brown positioned Apple as not just a product but more so as a personal experience. His mastery of in-sync choreography and fluid camera movements enable him to capture intimate, human moments, making every frame feel immersive and real.
2. Zach King
@zachking A little surprise goes a long way! Use the @walmart effect to reveal your Black Friday deal. #UnwrapTheDeals #ad ♬ original sound - Zach King
Credit: TikTok @zachking
Known for his clever “sleight of hand” TikTok transitions and visual effects, Zach King lent his creative genius to Walmart’s Black Friday campaign. He used interactive videos using AR and creative transitions to “unwrap” deals. Zach leverages his trademark visual effects style to turn ordinary retail sales into something users want to watch, share, and engage with.
3. Riley Harper
Credit: Ispot. tv
For Best Buy’s Black Friday tech campaign, Riley Harper focused on mixing the latest gadgets with an energetic and clever video. As a former stuntman, Harper understands what makes your work exciting. His skillful cinematography captured the familiar thrill of a Black Friday discount, paired with the humor of trying to keep your excitement under wraps.
4. Paul Trillo
Credit: Instagram @paultrillo
Paul Trillo’s approach to Target’s Black Friday Sale was all about interactivity. Best known for his expertise in creative visual storytelling, Trillo crafted a campaign that encouraged user-generated content, sparking engagement across social media. His genius idea of blending user input and a captivating direction brought the company’s mass appeal to new heights, even during the year’s most competitive shopping event.
5. Tim Sessler
@amazon Pawfect delivery on Early Black Friday Deals 🐶🏂
♬ original sound - Amazon
Credit: TikTok @amazon
Amazon’s #BlackFridayCountdown campaign, directed by Tim Sessler, teased just enough to keep viewers coming back for more. Sessler builds suspense leading up to Amazon’s sale by blending sneak peeks with suspenseful visuals. His skillful edits and perfect comedic timing create just the right amount of excitement, showcasing a brilliant example of how to effectively leverage anticipation in advertising.
6. Johnny Kelly
Credit: Youtube @TrueFoodAliance
Though not a typical Black Friday ad, Johnny Kelly’s “Back to the Start” for Chipotle deserves mention for its unique approach. Focusing on ethical farming, the campaign highlighted Chipotle’s sustainable approach. It’s something that resonates even more during a shopping season centered around exciting deals. Kelly’s warm, story-yelling approach didn’t push for sales but instead aligned Chipotle’s values with customers’ hearts.
@makeupbysamanthaharvey Using Sephora's new filter to decide my vibe today! Express all of you, in the way only you can👯♀️ #ExpressAllOfYou you #makeup #makeupfilter #ad ♬ Drive - James Pyke
Credit: Instagram @makeupbysamanthaharvey
Andrew Thomas Huang’s work with Sephora lets users try on products from home. Courtesy of smartphones, Sephora’s Black Friday experience allowed users to virtually try on their products, showing how online shopping can feel personalized and exciting. A great plus to this approach is the flexibility and convenience of shopping from home without the hassle of going to the store yourself. His work demonstrates how tech-focused storytelling can redefine customer experiences, especially during high-stakes retail events like Black Friday.
Credit: Youtube @LUSH
Featuring a limited-edition orangutan soap, Jonathan Bregel brought purpose beyond sales to the minds of the public. Lush’s Black Friday campaign contributed to the replanting and protection of the Sumatran rainforest. Through heart-tugging visuals and cinematography, Bregel highlighted the company’s environmental mission in a way that felt authentic. His heartfelt, no-nonsense approach was a perfect way to inspire people to create real social impact just by purchasing a bar of soap.
9. Dan DiFelice
Credit: Youtube @wandaproductions
Dan DiFelice’s cinematic style is evident in his various works with brands. Known for his visually rich and emotionally resonant work, DiFelice worked with Apple to help bring the magic of the season with scenes that feel warm and inviting. His storytelling approach helps brands connect with customers on an emotional level using mastery of lighting techniques and in-depth storytelling.
10. Phil Beastall
Credit: Instagram @philbeastallfilms
Phil Beastall is famous for his simple, emotional storytelling that tugs at people’s heartstrings. Using the holiday’s theme of family and peace, his Black Friday ads focus on what matters–our loved ones. It stands out as a refreshing pause from the usual urgency of the holiday shopping rush. With his minimalist yet powerful directional style, Bestall lets the message speak for itself, making it memorable without needing flashy effects.
These talented Black Friday videographers have proven that there’s no one-size-fits-all approach to a successful marketing campaign. But the importance of video editing is undeniable–shot selection, pacing, and even aesthetics play a huge role in getting the message across. It takes years of experience to have the vision to deliver quality results. At Jumper Creation, our world-class video editors deliver the love and attention to detail that’s needed to succeed in the modern digital landscape. As your business grows, things get busier, so we take care of the videography for you(without the giant price tag!).
Let us help you bring success to your doorstep. We’re ready when you are!
