FITNESS
Steal It If You Can: Distance’s “Rob It to Get It” Campaign That Made Runners Earn Their Kicks
On a clear, sunny day in Paris, dozens of runners were lined up outside a local shoe store—not to buy shoes, but to “steal”…
RESOURCES & INSIGHTS
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MARKETING STRATEGY
Duolingo’s Marketing Strategy on TikTok Is Wild, Weird, and Winning
“Why is a green owl threatening people online?” If you’ve spent even just five minutes on TikTok or Instagram, chances are you’ve seen that…
BRANDING
Adidas’ New Tagline: Genius Move or Risky Bet?
For decades, Adidas and Nike spoke the same language. A tone of voice that’s driven by intensity, competition, and the relentless pursuit of greatness. When…
MARKETING STRATEGY
How to Strike Gold with St. Patrick’s Day Marketing
When the streets turn into a sea of green and the Guinness flows like water, you know it’s St. Patrick’s Day. But beyond the lively…
BRANDING
The Old Tales of the Michelin Star Guide
Today’s recent content marketing landscape has no doubt produced incredible stuff—like Spotify Wrapped and Wendy’s witty presence on X (formerly Twitter). But one of the…
BEST OF JUMPER
“Hey, I Found You on Google Maps”
When was the last time you heard those sweet, magic words from a local customer? For business owners, it’s the phrase you want to hear—proof…
BRANDING
You can’t ever forget the ‘Like A Girl’ Campaign. Like, ever.
For many years, the phrase “Like a Girl” was something people would throw around without much thought. It was an easy insult, a casual and…
APPS
How TikTok Became the Search Engine We Never Saw Coming
There was a time when someone would say the word TikTok and all you would think about was the viral dances like Charli D’ Amelio’s…
JUMPER CASE STUDIES
Why Hate Comments Can Lead Your Next Marketing Win
We’ve all heard the saying, “There’s no such thing as bad publicity.” We have seen multiple brands embody this to a certain degree. But for…