In episode 18, I chat with Kathyrn Money from @brilliantearth, the leading supplier of beyond conflict free diamond jewerly.
With an Instagram following of over 435k followers, Brilliant Earth has done an incredible job of marketing their high end products through a creative and well thought out social strategy.
We chat about the different promotional strategies they’ve had success with, how they’ve cultivated an engaged community on Instagram, the approach they use when developing partnerships and more.
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