The 20 Best Instagram Boutiques Right Now

Tired of buying from the same ol’ fashion shops?  Looking for some fab new online fashion boutiques to follow on Instagram?

Want to splurge your hard-earned money on cool new dresses?

Look no further.

We’ve put together a list of fabulous fashion boutiques you need to follow on Instagram (and buy from) right now! They’re categorized according to their Instagram popularity level (starting from the least number of followers), but to be honest, they’re all pretty amazing in their own way.

So dive right in.


  1. Hiptique

Keep your style game strong even by the beach.


Hiptique is a clothing, swimwear and lifestyle fashion boutique based in Santa Monica & Malibu. A one-stop shop for everyone planning their next beach vacation.

And if you need a little beach style inspo, hop onto their Instagram feed!



  1. Liv3


A cozy little boutique with a little something for all the boho-girls out there. Whether you like pretty tops or Beyonce-inspired long dresses, they’ve got you covered.


Weekend vibes from one of our favorite spots @acehotel

A post shared by Liv3 (pronounced liv) (@shopliv3) on

Their Instagram feed is the, too. Cute backdrops, gorgeous dresses and awesome giveaways, you absolutely need to follow them!



  1. The Westside Collective

A cute mobile boutique based in LA, their mission is to provide ethical and environment-friendly fashion products to women.

From gorgeous accessories, body care products and lovely apparel to home decor and dog care products (darling little ponchos and whatnot), they’ve got it all. They host regular pop-up events, too!

Follow them on Instagram to stay up-to-date with all their latest updates!



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  1. Chinti and Parker

Love cashmere? That soft, rich fabric caressing your skin.


Well, if you’re into gorgeous knitwear, then Chinti and Parker is your dream e-store. With quirky prints and quirkier embellishments, they’ve got you covered with dresses, tops, bottoms, and even sleepwear.

A long star-studded list with the likes of Alexa Chung, Olivia Palermo, Katie Holmes, Diane Kruger and the Delevingne sisters are devotees of this brand, too.



  1. Shop Resurrection


Look effortlessly chic in Shop Resurrection’s flirty blouses, sleek monokinis, fun rompers, cute dresses, and their super comfy loungers. They’ve got it all. From swimwear, activewear, and intimates, to dresses, tops, and even accessories. A one-stop shop to fix your daily fashion craving.

Their Instagram feed is a haven for laidback chicks who love pretty clothes. An array of drool-worthy pancakes, cuddly dogs, and cute dresses.



  1. Blue Layne boutique


This fun little fashion boutique gives out comfy, cool-girl vibes. Famous for its laid-back, casual, and gorgeous everyday clothes, it’s a must-visit for everyone who loves comfortable fashion.



  1. 12th Tribe


Wrap tops, rompers, quirky blouses, morning dresses, chain belts, and millions other fabulous pieces? Is that you? HELL YES!

With a constantly-restocking digital closet, 12th tribe saves you from rummaging racks after racks of boring, meh clothes. Go on, just take a look at their uber-gorgeous Instagram feed and decide for yourself.



  1. Norestforbridget


Super cute clothes with a budget-friendly price tag, what more could you ask for?

Popular for stocking the best on-trend fashion items, they’ve got 1000s of new designs and products coming out every week on their website. Follow them on Instagram to stay updated on their latest pieces, funny fashion posts and some serious style inspo.


  1. Piper and Scoot

When Kylee started selling her clothes to friends and family through Instagram to slim down her closet, she didn’t know one day she’d be running an uber-successful fashion boutique. Piper and Scoot is a fashion brainchild of Nate and Kylee and promises to provide the latest fashion trends at affordable prices.

Their clothes, accessories and home decor products are cuter than their story.


Our Fall favorites. Throw a cardigan on and you've got yourself the perfect outfit for these cool days! 🍂

A post shared by PIPER & SCOOT (@piperandscoot) on


As Kylee says,

“I promise to only carry items that I am tempted to keep for my own closet. You should be head over heels for every piece of clothing you own. Wearing an outfit that I feel confident in helps me to be my best self & I hope it can be the same for you. I love clothes. I love my husband. AND I love that my husband is okay with my love of clothes.”


  1. Hello Molly


‘Hello, Molly Fashion started with two dreamers and a living room. These dreamers knew that quality fashion didn’t have to break the bank, but it would be up to them to shake things up. So with just a few bucks in their pockets, and a great business name, Hello Molly was born!’


Mills and Boons, pretty sunsets, romantic ruffles, darling puppies and heartfelt sighs. If that’s you, then Hello Molly is definitely for you. Fashion for romantics, free spirits, daydreamers, and lovers. Shoes, tops, dresses, bottoms, accessories, everything you need in your gorgeous wardrobe is available at Hello Molly with a large number of new styles added every week.



  1. Rat and boa


Rat and boa are for the woman who pays no heed to what others think, busy day-dreaming and doing things exactly how she likes them. It’s crazy, it’s unconventional, it’s eclectic fashion at its best. Mesh dresses, crochet ponchos, velvet jumpsuits, and leather bralettes.

And it’s Instagram feed is dark, dangerous and incredibly alluring, too. See for yourself.



  1. Princess Polly


As Princess Polly claims, ‘We’re a sassy Australian online boutique for fashion obsessed girls.’


And it’s true. Every girl who loves fashion needs to hop on their website and surf through their to-die-for collection. Over a 100 styles are added every single week, so you know you’ll find something gorgeous here.

And you have to follow their Instagram account! It’s an epitome of cool-girl fashion for teens and tweens.


☼ IN A DAZE ☼ Dazing in our Minkpink Saffron Crop Bikini Top x Minkpink Untouchable Sunglasses 🍑 In the Instashop now, link in bio.

A post shared by PRINCESS POLLY ❨✨ (@princesspollyboutique) on


  1. Peppermayo


PepperMayo is a great online boutique that offers everything from activewear and swimwear to intimates, accessories, and dresses. It started off in a basement at Sydney and quickly rose to a become one of the best names in the fashion world. If you’re into prints, fun clothes and aren’t afraid to try a little something different, then you need to follow them ASAP!



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You’ll get weekly social marketing motivation, all the latest hacks, and first dibs on exclusive giveaways and other subscriber-only resources you can’t get anywhere else.


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  1. Tiger Mist

An Australian brand for all the hippie and boho chic girls out there. Amongst other things, you can find slinky bodysuits, flirtatious crop tops, and super-cool wide-legged pants.

Celebrity fashion at affordable prices… what more could you want?

Their Instagram feed gives out strong boho vibes and is a must-follow for all boho-lovers out there.



  1. Sabo Skirt


With over a million Instagram followers, Sabo Skirt is one of the best e-retailers online. Started off in a spare room, it quickly achieved great heights of success because of their runway-worthy dresses at super-affordable prices.

Recently they showcased their ultra-feminine collection at NYFW and stood out from the crowd with stunning clothes that started at a mere $78 AUD.




And the secret to their unobstructed success on Instagram?


“We started our Instagram profile @saboskirt before the app itself had really taken off. The high quality and unique content of our posts is what allowed us to grow our Instagram profile to where it is today.”  – Yiota, Co-founder of Sabo Skirt


Cross Over Eyelet Top + Gold Eyelet Wrap Skirt | #saboskirt When you rock up best dressed @paris.jacobson

A post shared by Thessy & Yiota (@saboskirt) on


  1. Revolve


A Los Angeles digital fashion boutique, which showcases collections of 100s of popular designers, has something in their e-store for everyone.


“If you’ve never heard of Revolve, you probably don’t travel in the right circles. You aren’t a trendy twentysomething who can pull off a skintight white suit with no shirt underneath. There’s no copy of Gypset Style, the handbook for self-styled bon vivants and “high-low cultural nomads,” on your coffee table—one piece of the perfectly decorated apartment in which you barely spend time.” – Fortune


Their Instagram success is a testament to their popularity. They’ve got over a million followers and each of their posts receives thousands of likes and hundreds of comments. Why? Because they’re awesome.


sunday funday in this perfect @majorelle_collection set ✨

A post shared by REVOLVE (@revolve) on


  1. Pretty Little Thing



Another super-popular online fashion boutique that believes in affordable, fast-evolving fashion. If you’ve got a tight pocket and love edgy fashion, then this digital wardrobe and their popular Instagram feed are filled with bodycon suits, thigh-high boots, jumpsuits, leather pants and the works to make you swoon.



This brand isn’t just for us common folks; Kylie Jenner loves her PLT dress, too!




  1. Missguided

Just a little over 8 years old, Missguided, has taken over the e-fashion world by storm. This UK based multi-channel retailer, which quickly branched out to US, Australia, France, and Germany, promotes affordable, rapidly-changing fashion. Over 1000 new styles are added to their website every single week, giving you a huge variety to choose from. It has also collaborated with some of the coolest stars – Nicole Scherzinger,  Pia Mia, Amber Rose and so much more.




And as you can see, their Instagram feed is to-die-for! It’s a mix of fun fashion shoots, an excessive use of commonly used expletives, and fashion quotes that EVERY GIRL (or almost every) relates to so much. Most of their reposts, tags, and comments are on their non-photo posts.



  1. Boohoo

Born in Manchester, and now spread all across the globe, this online retail outlet is a favorite amongst teens and young women. It offers super-affordable clothes and replicates latest celebrity fashion trends without compromising on quality.

They’ve got it all. From fur gilets and bomber jackets to playsuits and peasant tops. EVERYTHING a twenty-something can ask or want for on her limited budget.

And their Instagram account is on point!



  1. ASOS

What started off as a small fashion startup in Manchester, and quickly become one of the largest online fashion retailers in the UK and across the globe. They ship to over 140 countries and have become a must-visit online space for fashion-forward millennials (men and women, both.)

And their Instagram feed is a testament to their popularity in the digital fashion world!




What are some of your favorite Instagram boutiques?