Gain Brand Awareness through Social Media Advertising
Developing and maintaining brand awareness can take time, but it’s essential to building your customer’s trust and curating a long-term fanbase.
Effective brand awareness: it’s what happens when you start to see logos, advertisements, or commercials and immediately know which business it is.
Good brand awareness tells people who you are, what you do, and how your product can help them solve a problem. If you’re doing it right, customers will already recognize your logo and message and also be familiar with what you do long before they ever make a purchase – and those finding you for the first time will be able to easily figure out what you do.
At Jumper Media, we’ve got brand awareness down to a science: we know how to build out effective social media ad campaigns to get your message out there in the right way. Here’s how it works!
How We Use Social Media Ads to Build Brand Awareness
1. Develop and understand your target audience/buyer persona.
To effectively grow your brand and get the message out there about your awesome product, we first have to define your ideal customer. How do we do this? Using real data from your existing customers, information from Google Analytics, and current traffic from your social media channels. The end goal here is to come up with a complete target persona; i.e., a snapshot of who will be interested in buying your product and why.
2. Create original ad content.
Once we have your target buyer figured out, our San Diego team will get to work creating the perfect first social media ad. These ads can be a photo or a short video, but more often than not we’ll use video for this initial ad campaign: it’s more effective, more compelling, and more likely to be shared with friends who are scrolling through their Facebook feed.
We all know how important a good first impression is. That’s why the content for this first social media ad is what we like to call ‘make it or break it:' it absolutely has to hold the viewer’s attention. Otherwise, it’ll get pushed out of their feed and end up sinking into the no man’s land of Facebook’s algorithm. This means we need to make that first video as interesting, eye-catching, and compelling as possible.
3. Run the ads and monitor the ad campaign.
Once the social media ads go live, our San Diego social media advertising team will monitor, analyze, and assess to ensure the content is doing what it needs to.
Our goals here are to:
- Keep your social media ad costs as low as possible
- Make sure that the ad is relevant to whom it’s being shown
- Scale the ad to reach more people for less money
4. Analyze user feedback to create more effective ads.
We’ll analyze the comments, reactions, and time spent watching your social media ad to start developing our next campaign. User feedback is a vital part of our ad creation process at Jumper Media; there are very few other tools that can tell us as much information about your users like Social Media does. Understanding how people are reacting to your ads is a great way for us to figure out how to make the next one even better.
Once we figure out who is most likely to engage, we’ll begin crafting your next ad campaign to keep building brand awareness and encourage the user to take some sort of action, whether it’s purchasing a product, filling out a lead form, or downloading an app.
Benefits of Building Brand Awareness
Building a complete brand awareness campaign strategy is a vital part of converting leads into purchases. A consumer typically won’t make a purchase until he or she feels they can trust your brand, your business, and your product; on average, a consumer needs to see your ad at least seven times before they make a purchase. Making them aware of who you are right away, plays a big role in that process.
Brand awareness is a key part of your selling your product and getting it out there, no matter what type of business you have. If your brand is credible and you understand your target market, you’re more likely to get that end sale – and keep them coming back.
There are countless benefits of building brand awareness, including:
✓ Competitive edge
Your brand is what differentiates you in the marketplace. When customers recognize and back your brand, it helps lend a competitive edge to your company. It’s been proven that consumers are far more likely to choose a brand that they recognize over something unfamiliar.
✓ Customer loyalty
The recognition that a strong brand builds upon often comes with greater customer loyalty. Once you have a strong, well-known brand, your customers are likely to stick with you and, more importantly, tell people about your products.
✓ Increased credibility
Having a strong, authentic brand enhances your credibility with customers, your industry, and the marketplace... As you build your credibility, you also build recognition, loyalty, and competitiveness.
✓ Lower CPC on future campaigns
When people have heard of your brand they are more likely to convert much lower down the funnel which lowers the cost per click and the cost per conversion. On Facebook, that means when we run advertising campaigns meant to drive sales or leads that we can do so with a much lower cost-per-click or cost-per-conversion.
Learn more about how we can build your company's brand awareness using social media advertising.
Learn more by taking a look at our Social Media Ad Portfolio below and our other Social Media Advertising Services. If you’re ready to get started, schedule a call with us today!