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Social Media Advertising

Creating ads to market your product or service on social media is an absolute must for any brand, especially in today’s pay-to-play world. We’re here to help!

Today’s social media marketing focuses on three things: how well you target your audience, how you engage with them, and how you get people to your site to make a purchase.

The good news? Advertising through social media - and hiring the right social media agency - can do wonders for that. The days of simply posting on social media and expecting all of your followers to see everything are long gone; now, high-quality, authentic, and digestible content that you pay to get in front of people reigns supreme.

What Our San Diego Social Media Team Does

The real challenge is understanding the intricacies of advertising via social media and how to create the most engaging ads for your particular brand/business. Each network functions differently, which means most businesses need to post different things on Facebook than they do on Instagram or Twitter. All of this can be overwhelming and a lot to figure out, even for the most experienced brands on social media!

That’s where our social media services come in. Our Social Media Advertising team in San Diego will provide insight into what, when, and how you should be advertising on social media. We’ll give you the keys to better-performing ads, a more engaged (and more willing to purchase) audience, and a long-term ad strategy that will not only help you grow your business but will increase your ROI and build trust around your brand.

Facebook Advertising

Our Facebook Ad Services

Instagram Advertising

Our Instagram Ad Services

Our social media advertising team will help grow your brand by:

Using your advertising dollars wisely.

Social media advertising is the most cost-effective and scalable form of advertising available today. By posting ads on social media that are relevant, engaging, and authentic, we’ll help you get the traffic and engagement your business deserves.

Advertising to your ideal target audience.

Reaching the right people who are actually interested in your product or business makes all the difference when it comes to social media advertising. Our San Diego social media team will reach your target audience by using demographics, email lists and website visitors.

Achieving fast, ROI-driven results.

Our team will test content and determine what’s most effective for your individual social ad campaign. As your social media manager, our goal is to find the funnel that works – which will, in turn, lead to more sales and revenue for you. The first 90 days is all about a/b testing and getting to know your target audience. After that initial testing period, you’ll start to see real, tangible ROI backed by solid research and testing methods.

Our Social Media Advertising Goals

  • Improve advertising reach
  • Increase user engagement
  • Increase conversions
  • Drive traffic to the website
  • Increase video views

Our social media ads creation process

1.

Assign an experienced Social Media Paid Media Manager to your account.

Your paid social media manager will learn your business, develop an advertising strategy, and execute it. They’ll work to decrease costs and increase results as the campaign moves forward.

2.

Develop an advertising strategy and campaign.

This is the most important step in the social media ad process. Our San Diego team will develop a clear and concise ad strategy for your business, which will include proven advertising funnels to show you how we’ll convert leads into tangible sales.

3.

Create engaging ads and videos.

We’ll work hard to launch ads that people actually want to see. Our copywriters will put together copy, headlines, and images for your campaign, and our experienced videographers will create an engaging video. We will also A/B split test your ads to determine which ads are driving the most results.

4.

Monitor and optimize your Social Media Ads.

Your assigned social media ads team will keep an eye on your ad campaign daily. We’ll pause low-performing ads and ensure that each campaign is bringing in the desired results. As we learn and run more ads and campaigns, we’ll also launch new ads in the process to keep testing and optimizing to achieve the goals we've set for our client.

5.

Communicate results and send reports.

Your paid social media manager will prepare weekly reporting for you to review and install conversion tracking on your advertisements, which is a great way to know just exactly how well your campaigns are doing and how many conversions we’re generating.

Succeeding in today’s highly saturated digital world can be difficult for any business, but the San Diego team at Jumper Media is here to help you navigate even the most confusing aspects of social media.

FAQ

Why is social media advertising important?

Advertising on social media may not be important or necessary for every business, but for some, it’s absolutely vital for generating valuable leads and potential clients. Social media advertising works extremely well when used in combination with SEO & pay-per-click advertising by allowing you to capture users who are on search engines as well as social media platforms. And with more than 2.8 billion active users on social media every single month, your business is sure to find its perfect target audience!

How much does social media advertising cost?

Each platform offers different pricing options that vary according to your goals and the ad unit chosen for the campaign. The most common billing options are listed below:

  • Cost-per-click (CPC): A fairly common standard on social media platforms (including Facebook), CPC means you pay for an ad placement only when the viewer clicks on that ad.
  • Cost-per-thousand impressions (CPM): You are billed for every 1,000 impressions of an ad.
  • Cost-per-view (CPV): You are charged every time someone views your ad (make sure to check how each social media platform counts views). Some platforms also consider interactions with an ad as a view (such as clicks on the call-to-action buttons).
  • Cost per action/conversion (CPA): You’ll be charged when someone completes the action you specified when optimizing the ad. Actions can include downloading an app, signing up for an email newsletter, or making a purchase directly from the ad.
  • Cost per like: Certain platforms also offer the option of paying for every follower gained through the ad campaign or like given to an ad, photo, or page.

The amount you actually pay is determined by the amount needed for you to beat a competitor and have your ad placed, so the real minimum or maximum cost just depends on the platform, ad interest, etc.

What are the benefits of paid social advertising?

There are plenty of reasons for using social media advertising, but here are a few of our absolute favorites:

  1. It’s cost-effective. Social media is one of the most affordable methods of paid advertising. Some businesses can get away with paying just $1 per day to reach hundreds of potential customers, and spending a little extra right before a big event or milestone can increase your reach exponentially. Not only is your budget customizable month by month, but you’re only paying to reach people you want to reach.
  2. You’ll see higher conversion rates. Paying to get your ads in front of the right people will always increase your conversion rates: with the increased brand visibility that comes with advertising in social media, more leads will visit your website, and that means more potential sales.
  3. It amplifies your reach. Posts from friends and family now receive priority, so organic reach for brands on social media is declining steadily – especially on Facebook. The sheer volume of posts makes connecting with your audience incredibly difficult. However, paid ads are guaranteed a place in the user’s feed, giving you a direct window to drive leads, website traffic, and sales.

What are the key components to creating a social media ad?

When it comes to creating an ad on social media it is important to have these five things:

  1. Realistic goals – what do you want to accomplish with your advertising campaign?
  2. A clear understanding of your core audience – who is your target market?
  3. Budget – do you have the budget available for advertising?
  4. High-resolution images and/or video – do you have a good media library to utilize?
  5. Messaging that reflects your audience – how can you get them to convert?

Why do I need to pay for social media ads?

As organic reach on social networks continues to fall, paid social media advertising should be on the top of your mind. As a result, businesses of all sizes are changing their social media strategies to include paid media. Paying for social media allows you to amplify reach, enhance targeting, and drive greater results.

How do you know which social media channel is the best advertising platform for my business?

One of the main causes of a failed social strategy is prioritizing the wrong social media platforms. It’s an understandable mistake to make — the realm of social media is always changing, and staying on top of the newest trends and algorithm changes can be exhausting! Generally, we can focus on three main factors when deciding:

  • Are you B2C, B2B, or both?
  • What’s your target audience?
  • What’s your overall goal?

Once we know the answer to those questions, we can figure out which platform to spend the most time (and dollars) on.

Our Social Media Ad Portfolio

Reviews

Jumper is AWESOME! The team is great and very kind! They accomplished just what I wanted and were easy to communicate with if I had questions and fixed any problems I had with no problem! Pricey but extremely worth it (For the high price that’s the only reason I gave them 4 out of 5).read more
Tessa Jones
Tessa Jones
22:16 19 Aug 18
Great experience working with Jumper Media. Very effective and hands on professionals. There always returning my emails and calls quickly and I enjoy having a point of contact to answer all of my questions. They are very strategic and effective in getting you the results you want. I’m very pleased with them and highly recommend Jumper Media.read more
David Hicks
David Hicks
23:31 24 Jun 18
Jumper is the best investment I made for my business. Their team of expertise has made growing my business easier than I thought. The customer service is the best of the best! Always prompt responses and keeps in touch frequently to make sure everything is running smoothly!read more
Eva Rogers
Eva Rogers
23:05 24 Jul 18
Jumper media has been a wonderful company to work with. I am so happy with the people who manage my account. They are very savvy at their job and also professional and knowledgeable. They are always available if I have comments or questions. I would highly recommend them. Yay for Jumper Media!!!read more
Carin Gerard
Carin Gerard
20:49 20 Jul 18
Great company! Excellent service from sales and account managers, really helped get my company's social media presence off the ground!
Joe Paulson
Joe Paulson
00:17 12 Sep 18
I was nervous to start service with Jumper because I had tried a similar service in the past that didn't work well for me. Jumper clearly communicated what to expect of the service in the first few months. They exceeded my expectations. They accomplished more in the first month than they said they would. Ali is a pleasure to work with, always answers in a timely manner & does a great job managing my account. I highly recommend this service.read more
Marissa Myers
Marissa Myers
13:18 15 Oct 18
I worked with Alexandra with Jumper Media and the experience was amazing! I was nervous to make the investment but they walked me through everything they did and made me feel confident and reassured. Alexandra was polite, fun, and easy to work with!read more
Samantha Gulley
Samantha Gulley
14:11 18 Oct 18
Extremely happy with their customer service, quick turn around for email responses, and complete delivery of exactly what they promised. Highly recommend to anyone needing help growing their business!
Rachel Baldridge
Rachel Baldridge
19:58 27 Oct 18
This service is exactly as advertised. The account reps will work with you to identify your intended audience and grow your account through some clever targeting approaches. Just make sure you know what you want when you show up and they'll help you get to your goal for sure.read more
Shaded Areas
Shaded Areas
22:49 05 Nov 18
Jumper has been AMAZING!! They’be grown my social media footprint by 3000%! They’re always there when i need them. Super professional and on it! I’ve recommended them to so many other clients and friends.read more
JASON NONEMAKER
JASON NONEMAKER
05:14 16 Nov 18
Jumper media is an amazing company! They are exactly what I was looking for. It is a little pricey, but honestly it is so worth it! My account has grown 1,000 followers every month since joining them. They also really show that they care about you! My first call with them I already knew they were going to be awesome. You always speak with real people and they are so helpful and knowledgeable!read more
Tracie Steben
Tracie Steben
14:34 05 Jan 19
Great service and follow up from Jasmine! I also use Paige Block (Front Paige Social) as well to help with my in between to help me get more Instagram trained and then having Jumper Media do the rest. I took a leap of faith trying this out and have already seen local referrals coming my way after 3 weeks.read more
Scott Fay
Scott Fay
15:38 04 Feb 19
Jumper Media and the entire team have been incredible for our business, CLEARstem Skincare. We do monthly content photo shoots (which always turn out amazing) and Courtney handles our posting and caption creation. It's a huge weight off our shoulders to not have to dedicate all the hours towards this, a HUGE time saver! Plus the JM team has just been incredible through the whole process. We just signed on to do facebook ads with them!read more
Kayleigh Clark
Kayleigh Clark
19:02 11 Feb 19
Great service with a real human touch. Jumper really cares about the customer. We are more than happy. Love it. Peace. ✌🏻
Marco Hahn
Marco Hahn
19:08 18 Feb 19
Have been working with Farrah and the team over at jumper media for a few months now and they’ve been a pleasure. Always responsive and figuring out the best strategies for me and my business. Would highly recommend for anyone looking to grow their IG game and take it to the next level!read more
Jeremy Cisneros
Jeremy Cisneros
02:00 27 Feb 19
HIGHLY RECOMMEND! I call them my Instagram Gurus!!! I've been working with Jumper and Brian for several months and we love them... They have the best tips and tricks to boost your account and they have not only helped our Instagram grow but also our clients. They really know what they are going. Don't think about it another day, call them today and take your IG to the next level!read more
Alejandra Marquez
Alejandra Marquez
16:22 05 Mar 19
I have only been working with Jumper Media for a little over a month but I have already doubled my following. My account manager is friendly, professional, and very helpful. I would for sure recommend, and already have, Jumper Media to a friend and fellow business owner.read more
Sadie Beachy
Sadie Beachy
15:11 07 Mar 19
I was referred to Jumper by a friend who has a brand in LA. I am a smallish brand in LA also and I was hesitant at first to start with jumper because every penny seems to be accounted for in small businesses. But it was money VERY well spent. I am super happy with the growth I've seen in the last few months. I never would have been able to have that much time to give to my account. I also love that the followers are real followers. Many of them have been DMing with me and we have already converted some to sales. I actually wasn't expecting that part so that was a huge surprise. I highly recommend Jumper.read more
Ryan Larson
Ryan Larson
17:25 12 Mar 19
Shelby M. is my account manager. She's a boss. Always putting up with my annoying requests and questions about algorithm. I have seen awesome growth in my business because of their Instagram growth strategy. The ONLY thing I would say, is there are some accounts targeted that are not exactly the highest quality. But I also understand they have to implement their algorithm, and it actually works! Thanks so much for real followers and people who engage with me.read more
Bethany Michaels
Bethany Michaels
23:06 20 Mar 19
Love Jumper Media! We have a gender-neutral clothing line and launch new products each month. The crew at Jumper is super flexible, fun to work with and very professional. Their videos are STELLAR and we are so happy to have found them.read more
Vicky Pasche
Vicky Pasche
23:13 15 Jul 19
Great service and quality results. Saves me so much time so I can focus on creating quality content for my clients.
Sondra Drahos
Sondra Drahos
20:19 16 Jul 19