Social Media Advertising
Creating ads to market your product or service on social media is an absolute must for any brand, especially in today’s pay-to-play world. We’re here to help!
Today’s social media marketing focuses on three things: how well you target your audience, how you engage with them, and how you get people to your site to make a purchase.
The good news? Paid social media strategies help break through the complexities of Social Media algorithms. The days of simply posting on social media and expecting all of your followers to see everything are long gone; now, high-quality, authentic, and digestible content that you pay to get in front of people reigns supreme.
What Our San Diego Social Media Team Does
The real challenge is understanding the intricacies of social media advertising and how to create the most engaging ads for your particular brand/business. Each network functions differently, which means most businesses need to post different things on Facebook than they do on Instagram or Twitter. All of this can be overwhelming and a lot to figure out, even for the most experienced brands on social media!
That’s where we come in. Our San Diego Social Media Ads team will provide insight into what, when, and how you should be advertising on social media. We’ll give you the keys to better-performing ads, a more engaged (and more willing to purchase) audience, and a long-term ad strategy that will not only help you grow your business but will increase your ROI and build trust around your brand.
Our social media advertising team will help grow your brand by:
Using your advertising dollars wisely.
Social media advertising is the most cost-effective form of advertising available today. On average, you can spend $5 and reach 1,000 people – which is way more ‘bang for your buck’ than Google Ads.
Advertising to your ideal target audience.
Reaching the right people who are actually interested in your product or business makes all the difference when it comes to social media advertising. Our San Diego social media team will reach your target audience by using demographics, email lists and website visitors.
Achieving fast, ROI-driven results.
Though you may not see results overnight, you can expect to generate more followers, increase engagement, and grow your website traffic within the first 30-60 days. As you start to reach more and more people, you open up the door for increased awareness, higher traffic, and more revenue.
Our Social Media Advertising Goals
- Improve advertising reach
- Increase user engagement
- Increase conversions
- Drive traffic to the website
- Increase video views
Assign an experienced Social Media Paid Media Manager to your account.
Your social media paid media manager will learn your business, develop an advertising strategy, and execute it. They’ll work to decrease costs and increase results as the campaign moves forward.
Develop an advertising strategy and campaign.
This is the most important step in the social media ad process. Our San Diego team will develop a clear and concise ad strategy for your business, which will include proven advertising funnels to show you how we’ll convert leads into tangible sales.
Create engaging ads and videos.
We’ll work hard to launch ads that people actually want to see. Our copywriters will put together copy, headlines, and images for your campaign, and our experienced videographers will create an engaging video. We will also A/B split test your ads to determine which ads are driving the most results.
Monitor and optimize your Social Media Ads.
Your assigned social media ads team will keep an eye on your ad campaign daily. We’ll pause low-performing ads and ensure that each campaign is bringing in the desired results. As we learn and run more ads and campaigns, we’ll also launch new ads in the process to keep testing and optimizing to achieve the goals we've set for our client.
Communicate results and send reports.
Your paid social media manager will prepare weekly reporting for you to review and install conversion tracking on your advertisements, which is a great way to know just exactly how well your campaigns are doing and how many conversions we’re generating.