Facebook Advertising

The world of Facebook Advertising is constantly changing – whether it’s a different News Feed algorithm or a new service.

It can be hard to keep up with the most efficient and effective Facebook advertising practices, which is where we come in. Our Facebook gurus will take your ad campaign to the next level.

The Facebook Ad Creation Process:

1. Audit past Facebook ad campaigns.

Before we start on our own campaign, we’ll do a deep dive into your site and look back at past Facebook ads you’ve run to see what worked – and what didn’t. We’ll examine all of the different metrics to gain a better understanding of your audience: Google Analytics, Facebook Insights, etc. This will provide valuable insight into your audience’s purchase behaviors, which will in turn allow us to create content specifically for your target audience.

2. Plan the Facebook ad campaign and brainstorm video ideas.

Once we’ve figured out who we’re targeting, our copywriters will get to work creating the magic. We’ll put together the goals and specifics of your Facebook ad campaign, and our writers will complete a script and a shot list for the upcoming video. You’ll receive the complete first draft to review.

3. Execute the ad campaign and video.

Once everything is finalized and approved, we’ll shoot the video and begin rolling out your Facebook ad campaign. The entire onboarding process takes about 3-5 weeks from beginning to end, but is a fully collaborative process every step of the way; nothing goes live without your explicit approval. The best part is, you’ll be able to see real, tangible results from our ad campaigns – from the specific demographic we targeted to complete conversion tracking.

Effective Facebook Advertising and Sales

  • Improve advertising reach
  • Drive traffic to the website
  • Increase user engagement (through video views and comments, likes, or shares)
  • Lead generation
  • Increase conversions and improve sales

Reaching a core audience with Facebook video ads is essential for being able to retarget those same people later on.

Utilizing video in this way gives us a much better understanding of your audience, and what to show them in our next ad campaign.

Our Facebook Ad Services

Facebook ads work with the following goals:

  • Manage ad spending
  • Build custom, highly targeted audiences
  • Dynamic ads with video
  • Remarketing campaigns
  • Facebook Pixel implementations
  • A/B ad testing
  • Demographic targeting
  • Conversion tracking
  • Facebook Pixel implementations
  • A/B ad testing
  • Demographic targeting
  • Conversion tracking

Our Facebook ads team can help you with your paid ads every step of the way. For more information, give us a call at (858) 263-7058.

Why Advertise with Facebook?

While other social media channels have grown incredibly popular in recent years, Facebook is still the largest and most powerful social media advertising platform in the world – it still boasts well over 2 billion monthly active users.

Facebook allows you to specifically target your ads to the people who are most likely to want your product or service. If you target the right audience, Facebook ads are much more effective than other high-funnel marketing channels simply because of their specificity.

5 Big Benefits to Advertising with Facebook:

  • Real brand exposure on a global scale
  • Large mobile audience
  • Lower marketing expenses
  • Highly specific audience targeting leads to more conversions
  • Detailed analytics and reports

Facebook is a dynamic, constantly evolving advertising landscape. Making the most out of it requires experience, patience, and dedication – and that’s where Jumper Media comes in! We’re here to help you navigate even the most confusing aspects of social media.

Give us a call at (858) 263-7058 to set up a consultation or learn more about our services.

Make sure your Facebook video & photo ads create the impact they deserve!

Visit our Portfolio to see more of our work, or take a look at the rest of our Services pages to find out more about what we do.