Xbox’s New Controller Campaign is Changing the Game
PC players might love to flex with “master race” memes, but when it comes to iconic gaming gear, console players have always had one edge…
LEGO’s Community Marketing Turns Fans into Brand Builders
One of the most unforgettable moments in a kid’s life is, no doubt, receiving that first toy. And while they’ll collect plenty over the years,…
Colton Bollinger
-
![Instagram Influencer Marketing for Restaurants [Startup Guide]](https://jumpermedia.co/app/uploads/2019/11/Blog_RestaurantInfluencer-08-2-150x85-c-default.png)
Influencer MarketingInstagram Influencer Marketing for Restaurants [Startup Guide]
-
Influencer Marketing9 Ways to Make the Most of Your Vacation as an Influencer Marketing Manager
-
-
-
Social Media MarketingMaster Brand Activism in 2020
Monopoly’s Villain Era: How Its Ruthless Campaign Strategy Went Viral
When you think of a family board game, Monopoly is likely one of the first names that pops into your head. It’s iconic and familiar,…
Colton Bollinger
Steal It If You Can: Distance’s “Rob It to Get It” Campaign That Made Runners Earn Their Kicks
On a clear, sunny day in Paris, dozens of runners were lined up outside a local shoe store—not to buy shoes, but to “steal”…
Colton Bollinger
The Old Tales of the Michelin Star Guide
Today’s recent content marketing landscape has no doubt produced incredible stuff—like Spotify Wrapped and Wendy’s witty presence on X (formerly Twitter). But one of the…
Colton Bollinger
You can’t ever forget the ‘Like A Girl’ Campaign. Like, ever.
For many years, the phrase “Like a Girl” was something people would throw around without much thought. It was an easy insult, a casual and…
Colton Bollinger
Why Hate Comments Can Lead Your Next Marketing Win
We’ve all heard the saying, “There’s no such thing as bad publicity.” We have seen multiple brands embody this to a certain degree. But for…
Colton Bollinger
Nerds’ 40 Year Rise to Stardom
If you were out trick-or-treating last Halloween, chances are you saw Nerds candy everywhere. That year, they managed to rake in more than $500 million…
Colton Bollinger
The Female Form(ula): Breaking Down the Anatomy of Skims’ Success
Women’s apparel has always been a business of creativity. Since the marriage of early marketing principles and mass production brought about by the Industrial Revolution,…
Colton Bollinger
Female on Track: Women-Led Brands in Motorsports
When you think of motorsports, what’s the first thing that comes to mind? Maybe it’s Max Verstappen, a Dutch-Belgian Formula One Champion, securing his fourth…