“Hey, I Found You on Google Maps”
When was the last time you heard those sweet, magic words from a local customer? For business owners, it’s the phrase you want to hear—proof…
You can’t ever forget the ‘Like A Girl’ Campaign. Like, ever.
For many years, the phrase “Like a Girl” was something people would throw around without much thought. It was an easy insult, a casual and…
Colton Bollinger
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Influencer MarketingInstagram Influencer Marketing for Restaurants [Startup Guide]
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Influencer Marketing9 Ways to Make the Most of Your Vacation as an Influencer Marketing Manager
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Social Media MarketingMaster Brand Activism in 2020
How TikTok Became the Search Engine We Never Saw Coming
There was a time when someone would say the word TikTok and all you would think about was the viral dances like Charli D’ Amelio’s…
Colton Bollinger
Why Hate Comments Can Lead Your Next Marketing Win
We’ve all heard the saying, “There’s no such thing as bad publicity.” We have seen multiple brands embody this to a certain degree. But for…
Colton Bollinger
Nerds’ 40 Year Rise to Stardom
If you were out trick-or-treating last Halloween, chances are you saw Nerds candy everywhere. That year, they managed to rake in more than $500 million…
Colton Bollinger
The Female Form(ula): Breaking Down the Anatomy of Skims’ Success
Women’s apparel has always been a business of creativity. Since the marriage of early marketing principles and mass production brought about by the Industrial Revolution,…
Colton Bollinger
Female on Track: Women-Led Brands in Motorsports
When you think of motorsports, what’s the first thing that comes to mind? Maybe it’s Max Verstappen, a Dutch-Belgian Formula One Champion, securing his fourth…
Colton Bollinger
Why That Netflix “TU-DUM” Sound Feels So Good
If you're in the mood for a sudden, cozy movie night, there’s one application that probably comes to mind first. Just like 89.6 million other…
Colton Bollinger
CHEESY, NOT CRINGEY: A Guide to Creating the Best Valentine’s Campaign for Your Brand
Roses are red, violets are blue, love is in the air, and your campaigns should be up there too! Valentine’s is a special day that’s…
Colton Bollinger
Why Dove’s Real Beauty Movement Still Matters Today
Dove’s Refreshing New Beauty Standard The year 2025 celebrates an incredible milestone for Dove’s Real Beauty Campaign: it just turned 20. Not only has it…