Adidas’ New Tagline: Genius Move or Risky Bet?
For decades, Adidas and Nike spoke the same language. A tone of voice that’s driven by intensity, competition, and the relentless pursuit of greatness. When…
How to Strike Gold with St. Patrick’s Day Marketing
When the streets turn into a sea of green and the Guinness flows like water, you know it’s St. Patrick’s Day. But beyond the lively…
Colton Bollinger
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Influencer MarketingInstagram Influencer Marketing for Restaurants [Startup Guide]
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Influencer Marketing9 Ways to Make the Most of Your Vacation as an Influencer Marketing Manager
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Social Media MarketingMaster Brand Activism in 2020
The Old Tales of the Michelin Star Guide
Today’s recent content marketing landscape has no doubt produced incredible stuff—like Spotify Wrapped and Wendy’s witty presence on X (formerly Twitter). But one of the…
Colton Bollinger
“Hey, I Found You on Google Maps”
When was the last time you heard those sweet, magic words from a local customer? For business owners, it’s the phrase you want to hear—proof…
Colton Bollinger
You can’t ever forget the ‘Like A Girl’ Campaign. Like, ever.
For many years, the phrase “Like a Girl” was something people would throw around without much thought. It was an easy insult, a casual and…
Colton Bollinger
How TikTok Became the Search Engine We Never Saw Coming
There was a time when someone would say the word TikTok and all you would think about was the viral dances like Charli D’ Amelio’s…
Colton Bollinger
Why Hate Comments Can Lead Your Next Marketing Win
We’ve all heard the saying, “There’s no such thing as bad publicity.” We have seen multiple brands embody this to a certain degree. But for…
Colton Bollinger
Nerds’ 40 Year Rise to Stardom
If you were out trick-or-treating last Halloween, chances are you saw Nerds candy everywhere. That year, they managed to rake in more than $500 million…
Colton Bollinger
The Female Form(ula): Breaking Down the Anatomy of Skims’ Success
Women’s apparel has always been a business of creativity. Since the marriage of early marketing principles and mass production brought about by the Industrial Revolution,…
Colton Bollinger
Female on Track: Women-Led Brands in Motorsports
When you think of motorsports, what’s the first thing that comes to mind? Maybe it’s Max Verstappen, a Dutch-Belgian Formula One Champion, securing his fourth…