How I Used Brand Ambassadors to Create a Killer Instagram Campaign with Practically No Budget
Last year, a new client came to me seeking marketing help. They had great products that their customers loved – high-performing guitars and bridges –…
The Unofficial Rules of Instagram: How to Repost User-Generated Content (UGC) in Today’s Day and Age
You’ve got a shiny catalog picture of a West Elm couch on one hand, Versus... A picture of a well-worn West Elm couch in a…
Kaley Hart
- We Tracked 1,000 ‘Near Me’ Searches for 30 Days. The Results Will Change How You Think About Local SEO
- The 7-Day Google Maps Ranking Experiment (What We Learned Testing on 4,000+ Local Businesses)
- Your SEO Agency Is Lying to You: The 5 Red Flags Every Local Business Owner Should Know
- I Spent $47,000 on Google Ads and SEO So You Don’t Have To: Here’s What I Learned
- How to Add a Physical Address to Your Google Business Profile (As a Service Area Business)
- The Google Maps “Engagement Loophole” 4,000+ Local Businesses Use to Rank Top 3 in Under A Week
- Why Google’s Map Pack Beats Yelp, Angi, and Every Other Directory for Local Leads
- 5 Myths About the Google Map Pack (And the Truth That Will Get You Ranked)
Makeup Tutorials on Instagram: the 8 different types, 17 tips to make it #flawless, and 12 creative Ideas for your next one
Remember the days when you tried to mimic a makeup look you saw in a magazine? Maybe you loved the layered eyeshadow you saw on…
Kaley Hart
7 Proven Methods to Drive Web Traffic From Instagram
Driving traffic to your website is a crucial step in the sales cycle, especially in today's saturated online environment. That's why online marketers LOVE Instagram.…
Kaley Hart
How Huda Beauty Built a 24MM Instagram Follower Army in 6 Years
Who is Huda Kattan? According to her Instagram profile, she’s ‘a MUA(makeup artist) and blogger, turned businesswoman.’ She’s also, The Kim Kardashian of the beauty…
Kaley Hart
How to Find Instagram Influencers for Your Brand―plus the Secret Trick to Always Get a Response
Influencer marketing works because it’s subtle. Though posts by influencers are technically advertisements, they’re don’t feel like advertisements. And that’s vitally important. As companies like…
Kaley Hart
The Glossier Marketing Machine: How Emily Weiss Hacked Culture to Build a $100 Million Business That’s Disrupting Beauty
Glossier is disrupting the beauty industry. It’s no secret that the minimalist chic beauty brand Glossier has been blowing up lately. If you haven't heard about Glossier,…