How TikTok Became the Search Engine We Never Saw Coming
There was a time when someone would say the word TikTok and all you would think about was the viral dances like Charli D’ Amelio’s…
Why Hate Comments Can Lead Your Next Marketing Win
We’ve all heard the saying, “There’s no such thing as bad publicity.” We have seen multiple brands embody this to a certain degree. But for…
Colton Bollinger
- Which POS System is Best for Coffee Shops and Restaurants in 2025? (Clover vs. Square vs. Toast Comparison Table)
- Google Map Pack vs. Sponsored Ads: Which One Actually Gets Your Local Business More Calls?
- A Simple Guide to Tracking Your Business on Google Maps (Rankings, Calls, Clicks & Customers) in 2 Minutes Flat
- The 3-Minute Audit to See Where You Rank on Google Maps (And Why It Matters More Than Ever)
- I Spent $18K On SEO That Didn’t Work. This Got Me Ranked #1 On Google Maps In A Week, For Free.
- The 60% Rule: Why Most of Your Leads Come from 3 Spots on Google Maps
- The Google Maps ‘Popularity’ Signal Nobody Talks About And How 4,000+ Local Businesses Used It To Rank #1 in As Little As 7 Days
- GBP vs Paid Ads: Why Your Google Profile Beats Paid Ads (Every Time)
Nerds’ 40 Year Rise to Stardom
If you were out trick-or-treating last Halloween, chances are you saw Nerds candy everywhere. That year, they managed to rake in more than $500 million…
Colton Bollinger
The Female Form(ula): Breaking Down the Anatomy of Skims’ Success
Women’s apparel has always been a business of creativity. Since the marriage of early marketing principles and mass production brought about by the Industrial Revolution,…
Colton Bollinger
Female on Track: Women-Led Brands in Motorsports
When you think of motorsports, what’s the first thing that comes to mind? Maybe it’s Max Verstappen, a Dutch-Belgian Formula One Champion, securing his fourth…
Colton Bollinger
Why That Netflix “TU-DUM” Sound Feels So Good
If you're in the mood for a sudden, cozy movie night, there’s one application that probably comes to mind first. Just like 89.6 million other…
Colton Bollinger
CHEESY, NOT CRINGEY: A Guide to Creating the Best Valentine’s Campaign for Your Brand
Roses are red, violets are blue, love is in the air, and your campaigns should be up there too! Valentine’s is a special day that’s…
Colton Bollinger
Why Dove’s Real Beauty Movement Still Matters Today
Dove’s Refreshing New Beauty Standard The year 2025 celebrates an incredible milestone for Dove’s Real Beauty Campaign: it just turned 20. Not only has it…
Colton Bollinger
10 Iconic Brand Moments That Stole the Show at the Grammy Awards
Who doesn’t love the Grammys? It’s the one night when music’s biggest stars show up, your favorite up-and-coming artist gets the recognition they deserve, and…
Colton Bollinger
Why Snickers Is Still Winning Hearts (and Tummies)
Why Snickers Is Still Winning Hearts (and Tummies) You’ve seen it. You’ve heard it. You’ve probably said it. It’s Snicker’s iconic phrase, “You’re not you…