MARKETING STRATEGY
How to Strike Gold with St. Patrick’s Day Marketing
When the streets turn into a sea of green and the Guinness flows like water, you know it’s St. Patrick’s Day. But beyond the lively…
CATEGORY
Social Media Marketing
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Latest Articles
88 articles
BRANDING
The Old Tales of the Michelin Star Guide
Today’s recent content marketing landscape has no doubt produced incredible stuff—like Spotify Wrapped and Wendy’s witty presence on X (formerly Twitter). But one of the…
BRANDING
You can’t ever forget the ‘Like A Girl’ Campaign. Like, ever.
For many years, the phrase “Like a Girl” was something people would throw around without much thought. It was an easy insult, a casual and…
APPS
How TikTok Became the Search Engine We Never Saw Coming
There was a time when someone would say the word TikTok and all you would think about was the viral dances like Charli D’ Amelio’s…
JUMPER CASE STUDIES
Why Hate Comments Can Lead Your Next Marketing Win
We’ve all heard the saying, “There’s no such thing as bad publicity.” We have seen multiple brands embody this to a certain degree. But for…
BRANDING
Nerds’ 40 Year Rise to Stardom
If you were out trick-or-treating last Halloween, chances are you saw Nerds candy everywhere. That year, they managed to rake in more than $500 million…
BRANDING
The Female Form(ula): Breaking Down the Anatomy of Skims’ Success
Women’s apparel has always been a business of creativity. Since the marriage of early marketing principles and mass production brought about by the Industrial Revolution,…
APPS
Why That Netflix “TU-DUM” Sound Feels So Good
If you're in the mood for a sudden, cozy movie night, there’s one application that probably comes to mind first. Just like 89.6 million other…
CONTENT CREATION
CHEESY, NOT CRINGEY: A Guide to Creating the Best Valentine’s Campaign for Your Brand
Roses are red, violets are blue, love is in the air, and your campaigns should be up there too! Valentine’s is a special day that’s…