MARKETING STRATEGY
The Dominance of Content Marketing in 2020
Content marketing works. This digital marketing strategy is used by 90% of marketers, and small businesses attain 126% more lead growth with blogs than those…
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Social Media Marketing
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Latest Articles
88 articles
BEST OF INSTAGRAM
A Practical Guide to Instagram Analytics for Business Accounts
When Facebook bought Instagram in 2012 for $1 billion, the social media platform only had 30 million users. Since then, they've added a lot of features…
APPS
The 11 Step Dead-Simple Social Media Marketing Plan for Small Business
As of 2019, there are currently 3.48 billion social media users in the world. That's like, half the frickin' world! And it includes babies, and…
APPS
A Quick and Dirty Guide to Instagram TV or “IGTV”
The world of social media is full of surprises. And, kind of like that time Beyonce dropped an album without telling anyone, Instagram caused waves…
FACEBOOK
A Close Look at Our Facebook and Instagram Ad Campaign for the Gorilla Bow
Launching a new venture is so terrifying most people never try it at all. You’ll pour everything into it -- time, money, your heart &…
MARKETING STRATEGY
18 Perfect Tasks for Your New Social Media Intern
If you need someone to help you with social media tasks, hire a millennial! They’re adult enough to have focus and a work ethic, but…
MARKETING STRATEGY
Creative Marketing Strategies for Dentists in the 2020s
Will TikTok, Instagram, Facebook Ads, or something else get you more patients and a busier dental practice? Keep reading to learn what's hype, and what's…
BEST OF INSTAGRAM
Warby Parker, Warby Barker, and 13 Other Brilliant Instagram Campaigns from Everyone’s Favorite Eyeglass Brand
Four friends. A $700 pair of glasses lost on an airplane. And a big business idea. This is how Warby Parker (WP) came into being.…
GETTING STARTED
Social Media Marketing for Hotels: 19 Tips and Ideas for Instagram and Facebook Posts
The travel and hospitality industry is highly visual. There are so many features to show off, both within your hotel and outside it, from the…