BRANDING
Nerds’ 40 Year Rise to Stardom
If you were out trick-or-treating last Halloween, chances are you saw Nerds candy everywhere. That year, they managed to rake in more than $500 million…
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BRANDING
The Female Form(ula): Breaking Down the Anatomy of Skims’ Success
Women’s apparel has always been a business of creativity. Since the marriage of early marketing principles and mass production brought about by the Industrial Revolution,…
BEST OF JUMPER
Female on Track: Women-Led Brands in Motorsports
When you think of motorsports, what’s the first thing that comes to mind? Maybe it’s Max Verstappen, a Dutch-Belgian Formula One Champion, securing his fourth…
APPS
Why That Netflix “TU-DUM” Sound Feels So Good
If you're in the mood for a sudden, cozy movie night, there’s one application that probably comes to mind first. Just like 89.6 million other…
CONTENT CREATION
CHEESY, NOT CRINGEY: A Guide to Creating the Best Valentine’s Campaign for Your Brand
Roses are red, violets are blue, love is in the air, and your campaigns should be up there too! Valentine’s is a special day that’s…
BEST OF JUMPER
Why Dove’s Real Beauty Movement Still Matters Today
Dove’s Refreshing New Beauty Standard The year 2025 celebrates an incredible milestone for Dove’s Real Beauty Campaign: it just turned 20. Not only has it…
BRANDING
10 Iconic Brand Moments That Stole the Show at the Grammy Awards
Who doesn’t love the Grammys? It’s the one night when music’s biggest stars show up, your favorite up-and-coming artist gets the recognition they deserve, and…
JUMPER CASE STUDIES
Why Snickers Is Still Winning Hearts (and Tummies)
Why Snickers Is Still Winning Hearts (and Tummies) You’ve seen it. You’ve heard it. You’ve probably said it. It’s Snicker’s iconic phrase, “You’re not you…
APPS
A Trip Down TikTok Memory Lane
TikTok has been through a rollercoaster of a month. Just when you thought the most downloaded application of 2024 had been through enough, January…