MARKETING STRATEGY
18 Perfect Tasks for Your New Social Media Intern
If you need someone to help you with social media tasks, hire a millennial! They’re adult enough to have focus and a work ethic, but…
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social media strategy
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Latest Articles
34 articles
BEST OF INSTAGRAM
Warby Parker, Warby Barker, and 13 Other Brilliant Instagram Campaigns from Everyone’s Favorite Eyeglass Brand
Four friends. A $700 pair of glasses lost on an airplane. And a big business idea. This is how Warby Parker (WP) came into being.…
GETTING STARTED
Social Media Marketing for Hotels: 19 Tips and Ideas for Instagram and Facebook Posts
The travel and hospitality industry is highly visual. There are so many features to show off, both within your hotel and outside it, from the…
BEST OF INSTAGRAM
Story Highlights: How to Get More IG Story Views + 12 Tips & Ideas to Make Better Stories (Now That They Last Longer)
Instagram Stories have blown up since they were introduced less than two years ago, during the summer of 2016. Today, more than 300 million accounts…
BEST OF INSTAGRAM
The 11 Best Instagram Analytics Tools with Free Trials and Features
The world and his wife seem to have an Instagram account these days. You can’t walk down the street without seeing someone trying to capture…
FACEBOOK
Facebook Carousel Ads: Brief Overview, How Businesses Use Them, and the 4 Most Important Best Practices and Tips to Follow
What’s better than one image that appeals to your target audience? Ten, all maximized as rich content and integrated into a single, effective ad. Facebook…
BEST OF INSTAGRAM
The Unofficial Rules of Instagram: How to Repost User-Generated Content (UGC) in Today’s Day and Age
You’ve got a shiny catalog picture of a West Elm couch on one hand, Versus... A picture of a well-worn West Elm couch in a…
FACEBOOK
Do Facebook Ads work for Small Business? We investigate.
Here's what we know: If you're a business in the United States, your customers are on Facebook. (Same is true of most countries, but I'll…
ECOMMERCE
You’re BANANAS for running Facebook Ads on your own. Or ARE you?
At one point or another, every brand is going to face the same question: should we handle marketing in-house or outsource it to an agency?…